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The Problem
Accessible E-Commerce Platform with Complex Product Filtering
The client needed an online store that was fully accessible (WCAG 2.1 AA), supported hundreds of product variants, and offered advanced filtering by category, price, brand, and ratings. Built a custom WooCommerce solution with a facet-based filtering system, keyboard-navigable product grids, ARIA landmarks throughout, and a streamlined checkout flow. Achieved a 40% increase in conversion rate post-launch.